Video takes center stage in SEO trends

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And to finish off the SEO trends that we were already expecting: video. As the excellent communicator Marshall McLuhan said, “the medium is the message” . The format we use to give the information is as valuable as the message itself. And today, if you want to attract attention, if you want to be heard or if you want to penetrate the minds of your users or clients, you don’t have to create a great text; you must make an exceptional video.

Use Youtube or TikTok and launch an SEO campaign to support your video . You will see how your traffic increases!

Core Web Vitals
There are only two SEO trends in 2022 that were not already well spain consumer email list known. But that doesn't mean they will have any less impact.

Of course, the first of them has to do with Core Web Vitals again , as it is another of the parameters that Google uses to score the performance of your page, where the following key plays an important role, which we also include as a trend to monitor and improve in 2022.

Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS): Sometimes there may be unexpected changes in the layout (visible layout) of the website. CLS measures the visual stability related to these changes, especially if it is below 0.1. The idea is to avoid any “shocks”. Finally, the MUM (Multitask United Model) mode is completely innovative as it will be able to interpret what users are looking for. In other words, it analyses texts, videos, images… to offer a more effective search. It goes beyond the old BERT algorithm.