Which social networks should you use?

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Learn the main functions of Facebook, Twitter, LinkedIn, Pinterest and YouTube and decide which one is best for promoting your business.

When it comes to choosing which social media platforms to use, it's important to stick with the ones that offer the greatest potential to reach your ideal audience and attract the type of media you've decided is best suited for your business. Most people and companies can't excel on every platform; doing so requires a huge amount of time and resources. So rather than having a small presence in many spaces, choose to be awesome in a few.

How do you decide which platforms are best for your needs? Here's a look at some of the most popular ones and what they can offer you.


Pinterest

Pinterest is a content-sharing service that allows users to pin or post photos, videos, or other images to their boards.

The site, which has a predominantly female audience, is ideal for businesses whose visual image is prominent at their point of sale. Whether you focus on event planning, travel destinations, interior design, fashion or food, this platform is perfect for presenting your products or services through amazing photos or videos.

At its core, Pinterest has a niche market that it caters to very well. You can comment chile phone number on people's boards, share images, or click through to the websites the images came from. You can also like or pin your boards. Each board is linked to the pinner's page, so you can see the person, business, or brand behind the photos or videos.

LinkedIn

LinkedIn is the ultimate networking site. Even before the term “social media” became trendy, there was social networking, and that’s what defines LinkedIn. It’s a way to grow your connections in the business world and use them when needed.

It's great for getting in touch with people and getting on their radar, so that when they need your services, you'll be there. It also includes groups and discussions where you can express your interests, ask for advice, ask questions and answer some, so that your expertise impresses others.

Service providers are the most relevant on this network, because it is easier to share what you and your business do, and it is not a very visual medium. Like many others, I post links to my articles or blogs so that people can read more about me and what I do.

YouTube

YouTube is a powerful, visual and potentially exciting tool. It has become synonymous with home or commercial videos. It is watched all over the world, and people post videos in the hope of going viral.

The key to using YouTube effectively is to showcase a product or service in an unforgettable way, and with millions of people using the platform, the bar is set very high today. No one will watch a boring video.

Just like Pinterest, you can use YouTube to capitalize on our innate love of visuals. It's a good idea to watch a number of YouTube videos and look out for those that have generated millions of views. Videos that show people teaching how to do something or introducing a new or unusual product are very successful.