What is checkout in ecommerce

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Checkout in Spanish means “pay the bill and leave” and refers to the moment when the customer confirms the cart with the selected products or services, enters their details and clicks on the “buy” button.

That is to say, the online operation is made up of different phases that change depending on the consumer's purchasing decision.

These stages begin when the user visits the sales platform and reviews the product catalogue.

Although it may seem very simple, the cycle sometimes becomes russia consumer email list critical because all studies indicate that almost half of sales fall at that time.

Payment abandonment is therefore the most common problem that online retailers have to face, whether for security reasons or due to the number of steps that must be followed to complete the purchase.

That is why the definition of checkout does not only refer to the final point of the effective payment of the purchase, but rather encompasses an entire cycle that, once the product selection phase has been completed, leads to the decision to confirm the purchase.

When we talk about managing the checkout, we refer to the selection of the type that is applied in the e-commerce and its optimization.

Typically, the checkout is reflected on the screens where the user adds their data to complete the purchase, whether it be shipping, billing and payment method information.

You can also modify the checkout of your online store by installing a different type on one or more pages. The key is the number that the customer must pass through before completing the purchase.