The program is designed to help specialists who place advertisements on television channels. It contains information about TV programs, their genres and broadcast schedules. Schedule Builder creates an advertising media plan taking into account viewing time, competitor activity, and viewer loyalty to individual channels, programs and genres.
Schedule Builder
With Schedule Builder, marketers can easily:
Receive TV program schedule.
They form a forecast of television audience loyalty.
They select groups of viewers for specific schedules.
A comparative analysis of several schedules is carried out.
TV Planet
The software has also been peru email list repurposed for TV audience analysis. Based on the specified criteria, the program automatically creates a media plan that guarantees maximum efficiency of TV advertising placement, taking into account GRP parameters: reach, frequency of displays, etc.
TV Planet allows you to:
Optimally distribute the budget across all items of the media plan.
Plan advertising impressions for any region.
Calculate reach and frequency.
Select advertising media that perfectly meet the requirements of the current campaign.
Use ready-made templates when creating tables.
TV Planet is a simple and convenient tool with a multi-window interface that can quickly analyze any amount of data.
Media Calculator
Software from the Ukrainian company Postmedia contains data on the audience of this country, as well as on printed and electronic advertising platforms.
Media Calculator
With the Media Calculator you can:
Select advertising media in print and online media, on radio and television.
Determine optimal sites according to specified criteria.
Calculate the effectiveness of an advertising campaign.
Conduct a comparative analysis of sites by parameters.