In the example above, four so-called sitelinks are attached. Google counts these sitelinks as extensions of text ads . These are additional information, such as offers, reviews, callouts, snippets, location or telephone number of a company.
With sitelinks, your ad will be bigger and gambling data spain therefore more visible. You can set sitelinks so that they lead to very specific pages. This is useful, for example, if you want to advertise a specific or new product. In normal SEO, sitelinks cannot be set; they are selected automatically by Google.
If you pay attention to the above checklist, you will stand out from your competitors and the searcher will ideally stick to your ad.
In addition, with such interaction options and additional information you provide added value that Google rates positively. Extensions are particularly important for the quality factor , which determines the auction, delivery and ad position.
Learn more:
What is the Google Ads Quality Score? 6 tips for optimization!
All Google Ads ad extensions at a glance
Checklist for download:
Checklist 4x4 Practical Tips for Google Ads
Conclusion
If you want to target your target customers and at the same time become more visible on the web, Google Ads text ads are helpful. They are particularly successful when they offer added value and stand out from other ads. We'll give you some tips.
How do I create a successful Google Ads text ad on the search network?
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