Want to understand Google better? - Read more here:

[shishir.seoexpert1]

Destination URL : The actual page that users will land on when they click on the ad. Choose the page on your website that is most relevant to the user's search for your ad. A landing page looks professional when it is in the same context in which the ad appeared for users.
How extensively each component of the ad can be used depends on the type of ad and the assets added . This term also includes all content that can supplement each ad with useful information about companies.

Ideally, assets give users more reasons to choose the offer presented.

Assets include extended ad titles, additional gambling data nigeria lines of text, additional links to specific areas of your website, buttons for call functions or location information. They form the basis of automated ad design.
They can also be used to create image and moving image ads.

Once again, let me be clear about text design: Think from the perspective of your prospects and do not use too many punctuation marks to convey emotions. And avoid sensationalist texts ( like click here) .
Otherwise, your ad could be blocked, restricted or not approved by Google.

For comparison, a simple, current search example:

Example Google Ad Personal Marketing

Even this simple search shows the mentioned variance of examples.

Google Ads - Rules for true content originality
Google requires top ads to answer user questions and provide a close connection to the person searching. The crucial question every company asks is: What should I write in my ad?

First of all, it is important that you include some of the keywords that your ad will be displayed for in your ad (as a basis for matching what users enter as keywords in their search).
It is best to include the best ones in the headline.