Patient Journey Map: What it is and how to create it

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Digital marketing
Have you heard of this term that is so often used in the healthcare sector?

Take note and discover how to create it to implement it in your digital marketing strategy.

What is a Patient Journey Map?
A Patient Journey Map is a tool used in healthcare management that illustrates a patient's complete journey through all touchpoints with the healthcare system.

Its objective is to identify the needs, experiences and challenges ireland consumer email list that patients face during their treatment and medical care.

Steps to create a patient journey
Define the scope and objectives : Before you begin, it’s important to define what part of the patient journey you want to map and what you hope to achieve with this map. This may include improving the patient experience, optimizing specific processes, or identifying areas to improve the quality of care.
Data collection : Examples include patient interviews, surveys, direct observations, and analysis of existing data. It is important to collect both qualitative and quantitative data to gain a full understanding of the patient experience.
Identify the stages of the patient journey : Break down the journey into distinct stages. For example, these could be: awareness of the need for care, finding a healthcare provider, first contact, diagnosis, treatment, follow-up, and post-treatment.
Map touchpoints and interactions : Identify all the touchpoints and interactions the patient has with the healthcare system at every stage. How? Through doctor visits, phone calls, use of health apps, interactions with staff, etc.
Identify needs, emotions and obstacles : At each stage and touchpoint, identify what the patient needs, how they feel and the obstacles they might face. It helps to understand the experience from the patient's perspective.
Map visualization : Use a visualization tool to draw your map. It can be as simple as a paper diagram or as complex as an interactive digital map. Make sure it is clear and easy to understand.
Analysis and action : Once the map is complete, use it to identify areas for improvement. These include reducing wait times, improving patient communication, or streamlining administrative processes.
Iteration and continuous improvement : The patient journey map is not static. It should be reviewed and updated regularly to reflect changes in the healthcare system and patient needs.