Mistakes and bad practices of social media agencies

[Irfanabdulla1111]

Although there are agencies with high standards of quality and service, unfortunately, there are still many that carry out erroneous actions that can harm their clients.

What am I talking about?

Not integrating the objectives of social actions with commercial and marketing objectives
For an agency, this topic should be their “daily bread”, however, many companies that are dedicated to social media developed from other areas that had little to do with digital marketing or strategy and lack the necessary foundations to perform in this other area.

For example, branding agencies that began to manage social media accounts empirically and are completely unaware of the proper connection and integration between the company's objectives and social media objectives and, therefore, the entire action plan.

Traditional marketing companies or media companies that focus predominantly on paid advertising and highly attractive visual publications to generate greater reach and interaction but without a clear action plan that defines where they should get with all of this.

At the end of the day, no matter how nice a post looks or how much interaction it gets, if it doesn't align with the client's goals, it's worthless.

Well, I'll put it this way: a well-made meme can even go viral, but I ask you, what good would it do a company to have a viral post if their main business problem is that they are not generating enough qualified leads?

Not knowing the comprehensive challenges of your clients
In the rush to land a new account, agency executives forget something essential: unraveling the problems that companies are currently grappling with.

Many times they assume that the objectives are the same, however, in the first step of an inbound sales process, the conversation should focus precisely on the different challenges and problems that the company is experiencing at that time.

Because beyond a main objective in a social media strategy, a social media agency must be able to create an entire methodology that allows it to help solve precisely those challenges and problems.

And I'm not just talking about theory; there must be SMART objectives related to these challenges email database lists poland with the respective related KPIs that allow both the agency and the client to know whether they are on the right track or not.

Not developing a transparent timeline of actions
The time spent in meetings with clients often depends on the size of the project, however, this seems to be the perfect excuse for the absence of a timeline of work, actions and results.

In this way, companies could internally measure agency performance and also provide more accurate feedback with a tendency to improve results.

However, although there are sometimes well-defined objectives and KPIs, clients do not have access to the set of specific actions that will be carried out.

And I am not referring to monthly scheduling or more specific aspects, but rather to comprehensive aspects that will set the course for what will be done to achieve these objectives.