Everywhere you look and listen, people are talking about AI. But what does that mean specifically for marketing and how can you use this technology for yourself? Before you get lost in the jungle of information, this article will tell you how to take your first steps with AI in marketing.
Artificial intelligence and marketing: how do they fit together?
A few years ago, AI was considered a future technology whose time had not yet come. Those years are over, because artificial intelligence is no longer a purely scientific topic. Today, it not only concerns the executive suites of large corporations, but also employees at all other organizational levels.
It is therefore not surprising that AI has now arrived in marketing. Artificial intelligence offers marketing managers many new opportunities and interesting future prospects.
AI is often used to analyze customer data, recognize philippines phone number data connections, or predict customer purchasing behavior. Content marketing, for example, has been using AI-based tools for several years. Is it any wonder that more and more tools are being developed and that the trend toward using AI in marketing will continue to grow in the future?
How will artificial intelligence change marketing?
AI will make marketing more precise and targeted in the future by enabling personalized advertising campaigns, increasing conversion rates, and predicting customer behavior. Companies can benefit from greater efficiency, personalized advertising campaigns, and a better customer experience by using AI in marketing.
However, implementing AI in marketing requires careful planning and preparation, including training employees, leveraging automation, and integrating AI tools such as a Customer Data Platform (CDP).
Further predictions on the changes that artificial intelligence will bring, and not only in marketing, are explained in the report “ The state of AI in 2023: Generative AI's breakout year ” by McKinsey.