Trending formats for interacting with the audience in the financial sector

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Neuromarketing research helps to look at the interface through the user's eyes.

Visualize the graphic elements and the needs for which the user comes to you.

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Ways to attract an audience in the financial sector. Cases of TAScombank and CreditMarket
Ways to attract an audience in the financial sector. Cases of TAScombank and CreditMarket
Zoya Lobod , co-owner of the LOBODS digital agency, lecturer at the WebPromoExperts Academy, said in her report:

On the mechanics of engagement for financial products: how to communicate switzerland rcs data with the audience.

Cases of TAScombank and CreditMarket – content publication options and page design examples.
Insights from the report:

If something isn't working for you on social media, it means you don't yet understand your target audience's needs. Find 30-50 users who are already following your page and see what they do for a living.

Globally, social media started with two primary goals – communication and entertainment. Integrate these goals into your content strategy.

Send your content to attract users: likes, shares, reposts, participation in voting, and so on.

If you post content that requires a correct answer, intentionally leave a few incorrect answers in the comments. This will make others want to leave a correct comment too.

Advertising budgets are better spent on brand communication. Posts with quotes or riddles can still gain organic reach.