What business owners need to know to sell goods and services on social media

[sumaiyakhatun24]

In this article, I want to explain in detail what knowledge or minimum skills a business owner needs to successfully promote on social media and, as a result, increase sales through social media.

1. Understanding what you are selling
As funny as it may sound, owners often don't know what exactly they are selling.

Let me explain with an example. There are foreign language courses. It seems that the language itself is the same for everyone, but the owner claims: “We have a unique teaching methodology .” However, he cannot explain the essence of this methodology.

And here the business owner is faced with the task of speaking in the language of benefits for his audience: what the user will get, what results he will achieve.

It is difficult for a client to make a decision based on general phrases: “Unique methodology”, romania rcs data “Not like everyone else’s”, “Try it yourself” . The user will not buy “just anything” and will not follow “just anyone” .

Specialists or business owners don't understand how to convey the main idea of ​​their product. After all, they created it, and in their worldview, the product/service is already in demand and covers the pains or desires of customers. But how to get this idea out of their heads and into the heads of consumers is unclear to them.

I also encountered the following request from a client: “Please set up advertising for the webinar for me .” The SMM specialist asks a clarifying question: “What will the webinar be about?” We are told: “It will be for entrepreneurs .” What is the topic? Who is the speaker? How long will the webinar last? What are we selling? There is no clear answer for users.