Hubble's basic functions are very useful for easy keyword information exploration, but if you regularly download and utilize data, you can upgrade your marketing strategy to the next level through more in-depth analysis and systematic data management.
1. Volatility of data
Data provided by Hubble's basic functions are updated monthly and change over time.
If you don't store data at a specific point in time, it can become unusable over time.
Downloading your data regularly allows you to compare and analyze changing trends and long-term patterns.
2. Systematic management of large amounts of data
While individual keyword searches can provide useful information, downloading and leveraging the data is effective for systematically managing and analyzing large numbers of keywords.
If you want to compare search volumes for multiple keywords, gender/age ratios, etc. at a glance, it is best to handle data in file format.
With data from thousands of keywords, you can organize annual trends, category-specific performance, and more.
3. In-depth analysis and customization
The downloaded data can be processed or analyzed in any desired format, making it more extensible than the basic functionality.
You can perform customized analyses, such as japan mobile database comparing search volume by gender or age group, or adding up search volume within specific categories.
You can label keywords by purpose or derive deeper insights through data visualization.
4. Understand long-term trends in search volume
Hubble provides up-to-date monthly data, so by regularly downloading and saving the data, you can analyze search volumes over time from past to present.
Analyzing monthly or yearly search volume trends can help you develop a long-term keyword strategy.
You can track changes in search volume according to specific seasons or events.
5. Use of external tools
By utilizing the downloaded data, you can perform more professional data analysis by linking it with external tools such as Excel and BI tools (Tableau, Power BI).
Benefits of Downloading and Using Hubble Data
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