Horizontal and vertical videos: how frame orientation affects campaign effectiveness

[tmonower957]

Correctly selected frame orientation in video directly affects the perception of content and audience engagement. Videos with vertical orientation are no longer considered a mistake by operators and are increasingly used for marketing.

Let's quickly compare the differences.

Horizontal rollers

Vertical videos

For desktop devices

For mobile gadgets

For classic sites and adaptive layout

In mobile versions of websites and landing pages, inside brazil consumer email list social networks and messengers

When shooting wide shots, details in the surroundings are displayed

When focusing on a close-up and concentrating on an object

At the time of shooting landscapes and architecture

When shooting portraits or vertical objects


While changing the presentation of a photo is easy in any photo editor, changing the orientation of a video will be difficult - it is better to immediately decide what format to shoot the video in. Let's take a closer look at how frame orientation affects the demonstration of product benefits and the perception of viewers, and how to use it wisely in marketing and advertising.