There are three main ways to measure advertising effectiveness.
Let's measure the effectiveness of advertising while taking each of these points into consideration.
Comparison over a period
The first way to measure croatia cell phone number list advertising effectiveness is to compare periods. By comparing the period before and after advertising, you can confirm the effectiveness of your advertising.
A questionnaire survey is the best way to check the effectiveness of advertising. For example, you can conduct a survey asking "Do you know about product A?" twice, before and after the advertisement begins. If the survey results after the advertisement show more people who answered "I know about it," you can assume that the advertisement was effective.
Comparison with competitors
The second way to think about measuring advertising effectiveness is to compare it with competitors. By comparing your advertising effectiveness with that of your competitors, you can confirm your potential.
For example, if your competitors' ads are more effective than yours despite both having the same ads, you can determine that your own company still has the potential to be more effective. In this case, you need to investigate why your competitors' ads are more effective than yours and work to improve your advertising operations.
Understanding external factors
The third approach to measuring advertising effectiveness is to understand external factors. External factors are factors that cannot be controlled by a company, such as natural disasters, changes in laws, seasonal changes, or changes in the industry environment.
For example, if you advertise ice cream, you can expect the advertising effect to be greater in summer than in winter. This is because the demand for ice cream increases as the external factor "temperature" increases. Make sure you start advertising with a mindset that understands the external factors.
Examples of effectiveness and benefits gained from advertising
What benefits can you get from advertising?
We will explain the benefits of placing ads along with examples of effectiveness.
Increase awareness
One of the benefits of advertising is increased awareness. When developing a new product or service, it is important to first make people aware of it. No customer will buy something without knowing anything about it.
One example of the benefits of advertising is the increased awareness achieved through banner ads that display videos and images on well-known sites.
Improved understanding
The second benefit of placing ads is increased understanding. Even if people are aware of your product or service, if the content and appeal of the product are not conveyed, you will not be able to encourage them to purchase it. It is desirable to create advertising content that appeals to the user's psychology and motivates them.
As an example of the benefits of advertising, there is a case where video advertisements using YouTube and TV to convey the appeal of appetizing sweets increased understanding.