Site Security
Google gives higher rankings in search results to sites that are secured, compared to those that are not. Internet users are becoming more aware of the security of their personal data. That is why it is so important that your site is encrypted with an SSL certificate, which increases the security of the information being transmitted.
The search engine promotes websites that provide positive user experiences. By focusing on improving the user experience (UX) on your site, you can increase the time they spend on your site, which in turn can improve your position in search results. Important elements that have a big impact on UX include easy navigation, clear headings, and easy-to-digest content, as well as engaging images and videos.
Responsive design
Responsive design is a key element that Google has been paying attention to for many years. canada rcs data This is especially important due to the growing number of users who use mobile devices. Responsive design allows your website to be displayed on different devices and screen sizes. It allows you to avoid irritating your recipients due to non-functional elements of the page, or because something is displayed incorrectly. If users leave your page quickly, Google will lower its position.
Page loading speed
Users expect quick access to information, so if your site takes a long time to load, it can result in users leaving the page, which in turn negatively affects your ranking in search results.