Review and Refine

[robiulhasan]

Focus on the End Result
In marketing and product development, there can be so much emphasis on the product and the ‘numbers’ around it (i.e. revenue) that sometimes people lose sight of the need that the product fulfills.

What truly matters is who you are marketing to, and why. You need to understand their pain points to get what people are doing with your product or service. In other words, when you demonstrate the post-buying moments, they will remember why they need it in the first place.

When you develop your strategy, it's essential to include key performance indicators (KPIs) that fit with crucial business goals.

You need to have a plan in place to understand your goals a cell phone numbers list nd objectives and then monitor the metrics to get insights about the KPIs that matter. To do this you'll need to:

Step away from vanity metrics – don’t pay attention to the numbers that aren’t crucial to long-term success, e.g. Facebook likes
Use KPIs to measure success, but don't have them set in stone
Set up continuous intervals for analyzing, understanding, measuring, and reporting
Understand how to isolate critical metrics if it looks like something is not working