How does local search engine optimization work?

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he Google algorithm also answers queries within seconds with local search results for other companies and service providers such as car repair shops, doctors or flower shops whose business is aimed at the local population. These search results change depending on the location.

Local searches are less common when looking for products or services that are not geographically limited. Let's take the search term "SEO agency" as an example. The search results include agencies from all over Germany. If you are specifically looking for an agency in the Hanseatic city, you usually have to expand the search term to SEO agency in Hamburg or "SEO agency near me" in order to only see locally based agencies. While the location may be less important for an agency, it plays an important role when it comes to a hairdresser or dentist, for example.

How does local search engine optimization work?
With every search, the search algorithm takes different hong kong gambling data factors into account in order to sort all the websites indexed on the Internet according to their relevance. For location-based search queries, certain factors are added or given greater weight. Google expresses it in its own words as follows: "The main factors for local search results are relevance, distance and popularity or importance." SEO experts speak of signals that search engines use for ranking. These include:

the current location where the search query is made
Signals from the Google My Business entry (location, distance to search query, keywords used)
Signals from links on the company's website
Signals from reviews the company has received
Signals from the company website (name, address and phone number, authority of the site, keywords used)
The factors mentioned are particularly important. Overall, however, the Google algorithm takes several other signals into account when ranking.