Email marketing services with monthly maintenance fee

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For example, if you offer a comprehensive service across multiple aspects of digital marketing, such as SEO, content marketing, PPC, and email marketing, you may want to request a monthly retainer. This guarantees the business your availability and guarantees you compensation for that availability.


On the downside, this could limit your ability to northeast mobile database onboard new customers and expand your customer base.

4. Performance-based pricing
Finally, consider performance-based pricing. it is tied to campaign results and has two sides. On the one hand, if you're confident in your skills and know that the niche can generate profit, setting fees as a percentage of campaign revenue might be a good idea.


Performance-based pricing for email marketing services
On the other hand, a poorly performing campaign could lead to financial difficulties for your agency. To offset this danger, only consider performance-based pricing when you are confident in the results .

How to calculate your costs?
To set a reasonable price for your services, there are three more factors to consider that are directly related to costs and revenue. These are:

Direct costs – expenses associated with software subscriptions, salaries for people in your agency, costs related to sourcing content and designs for campaigns, and anything else related to performing operational tasks. There are several assumptions involved in calculating direct costs, as some could fluctuate.