Ways to Maximize Sales Potential Without Middlemen

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The direct sales market continues to grow throughout Brazil.

Popularly known as door-to-door sales, the business model today goes far beyond that, having been updated and digitized with the digital transformation.

According to information from ABEVD (Brazilian Association of Direct Sales Companies), in 2022, the market generated around R$45 billion in products and services.

In addition to this significant value, our country vp maintenance mailing lead also occupies 1st position in Latin America and 7th in terms of global market share in direct sales worldwide.

We're not talking about just any market, do you agree?

Therefore, if you work with direct sales in your company or are thinking about investing in your career, this content is for you.

Check out more about this concept and five ways to boost your sales without intermediaries in today's post!

Follow the reading!

What is direct selling?
Direct sales, as the name suggests, are sales made directly to the end customer.

Through it, there are no intermediaries, such as another store or a distributor, for example.

You may remember that, in the past, there were many catalogs from brands like Avon and Natura, where the saleswoman would go directly to the customer's home and show them what products and collections they had.

This was already a type of direct sales, also known as door-to-door . And it still exists today!

In fact, when we talk about “door to door”, we bet you can remember other practical examples, such as the scouts selling their cookies, the ice cream man with his popsicle cart passing through the street, the broom man and even the “gas car”.

Once again, direct selling!

Evolution of direct sales over the years
But, as you can imagine, the world has been changing and the relationships between customers x companies x technology have also changed.

If years ago, “door to door” was the most common form of direct sales, now, with the advent of the internet and social networks, they have become the main channel of the business model.

In fact, not only them, but also instant messaging applications , such as WhatsApp and Telegram.