The environment in which you advertise your offering is important for the perception of a brand . This also applies to advertising in the Google Display Network. Read more below about avoiding advertising on right-wing websites in the GDN .
Table of contents [ Hide ]
1 The spread of right-wing ideas via websites is increasing
2 Image damage through own advertising on right-wing websites
3 Exclude rights websites in the GDN
4 Rights Adsense publishers to report to Google
The spread of right-wing ideas via websites is increasing
The spread of dubious blogs, but also larger online publications with relevant political leanings, has certainly increased significantly in the last 12 months due to the current political situation.
The operators are also increasingly active on the major social media sites to spread their messages there, link to their sites and thus get them out to the people.
Unfortunately, such sites can also be financed south-korea phone number data through banner advertising. Registering with Google Adsense or, even better, using existing Adsense accounts is easy enough and you can even make money from the hate speech. When sites register in these systems, a check is carried out, albeit only automatically, but using existing ad code avoids even this rather rudimentary check. At least Google seems to prefer to rely on the free millions of eyes of its user crowd and their reports, rather than using expensive manual work in-house to keep the display network free of dangerous junk.
Image damage through own advertising on right-wing websites
There are at least three aspects that make this development worrying:
It is certainly annoying enough to see that people can make money by advertising on disgusting content.
Even worse is the potential reputational gain that Bing or Google advertising on certain sites could generate for unsuspecting users and make the content itself appear more acceptable. We know from another context that for many site operators and especially bloggers, Adsense is not only seen as a way to earn money, but also as an enhancement of their content, even if we ourselves find this idea rather absurd.
For us as online marketing consultants, however, politics and political correctness are not our business. That is why we are primarily interested in the danger that the phenomenon could pose to our customers' valuable brands. It must not be the case that recognized brands are associated by users with fringe, politically dangerous trends and are thereby damaged.