INFORMATION MANAGEMENT

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Are you a business administrator? Do you have your own business? Do you intend to have one? Then you probably know that for the good functioning of an institution's image and organization of external and internal communication, communications consultancy is essential.

But there is no point in just knowing and not putting it into practice. First, let's understand the function and what makes it such an important activity. It is important not to confuse communications consultancy with press consultancy, since they are two different activities.

The press office, which is made up of journalists or public relations professionals, has the role of being the liaison between the client and the media, as well as guiding the company's employees on how to interact buy saudi arabia number the press in an ideal manner. There are also several activities that fall under the responsibility of the press office, such as: publicizing events, putting together news clippings with articles on topics relevant to the client and developing communication strategies, that is, more specifically, the promotion of your business.

Communications consulting encompasses several professionals in the communications field, including journalists, advertisers, public relations professionals, photographers, designers and marketing professionals. The scope of the work is much broader due to the power of alignment and integration of activities. Thus, it is possible to not only promote a business, but also a strategic marketing plan, where your company is guaranteed to receive consulting that not only promotes, but also plans, executes and monitors the results of the actions. In other words, Communications Consulting is the management of information.

It is worth remembering that the work of Communications Consulting is supported by a very important pillar: Empathy, since the relationship between the advisor and the person being advised is based on commitment to the established objectives.