Strengthening our AI capabilities with the launch of a new set of features in early November was an important milestone for Mapp as it represents a critical step towards an AI-driven future. The product team designed our AI Assistant with an eye on the challenges marketers often face, such as managing large amounts of data, deriving actionable insights, and consistently producing compelling content. Using AI-powered insights, our customers can easily optimize campaign execution.
It's extraordinary to see our tool as a marketers' ally, helping our customers use their data strategically and improve content creation to optimize their daily marketing campaign activities. There will be many more updates in Q1 2024, stay tuned!
Plug & Play: Shopify Plus and Magento plugins
A key new feature for Shopify Plus and Magento users is czech-republic phone number data the ability to use Mapp Marketing Cloud to gain valuable insights from their data to effectively improve the customer experience. Those who use these plugins can now leverage their marketing potential even more effectively and benefit from unique insights that lead to informed marketing strategies.
Our client PBSL seamlessly integrated their Magento data into Mapp Marketing Cloud to centralize their data along with valuable insights into customer behavior to gain a deeper understanding of their audience. This enabled the company to create personalized customer experiences across digital platforms, regardless of product knowledge, and increase online sales by 80%!
Learn more about our Magento plugin here and our Shopify plugin here .
PROFESSIONAL SERVICES HELP RETAIL BRANDS ACHIEVE 99.48% DELIVERABILITY DURING BLACK FRIDAY & CYBER MONDAY
In November alone, we tracked nearly 19 billion interactions on our clients' websites and saw a 17% increase in visits to our retail clients' websites compared to October. From September to the end of November, we helped our clients track over 150 million product purchases. Black Friday & Cyber Monday was also a success for our retail clients with a 99.48% deliverability rate, 25.32% open rate, and 1.81% click-through rate. Our Professional Services team looks forward to supporting our clients even more strategically in 2024 and maximizing the potential of their marketing.
Movement in the Martech Industry
MACH Alliance: “The cool club in town”
In March, Mapp officially joined the MACH Alliance. Our partnership with the MACH Alliance as a certified technology underlines our commitment to open, flexible and adaptable technology ecosystems and is in line with our mission to empower brands in the dynamic digital world. Mapp is particularly proud to be a member alongside renowned providers such as Talon.One, commercetools, Klevu, Vtex, BigCommerce and many others.
As part of the Women in MACH mentoring program, we also held our first Women in MACH event, where we showcased our commitment to diversity, equality and forward-thinking strategies in eCommerce and MarTech. This initiative and those coming in 2024 reflect our ongoing efforts to promote equality and innovation.
Welcoming new customers and partners around the globe
In 2023, we welcomed global customers such as GLD (Superga, Sebago & Umbro), Admiral Financial Services, Turtle Bay, Hippocrates Holding, Parmalat, Boxeur des Rues, Class Editori, Il Giornale and Britax, which is a sign of the market's growing trust in Mapp's platform and services. Our partner ecosystem also expanded: companies such as Trbo, Enchant, Paase, Intaface, Schmack, Loqate, Nosto and Capgemini joined us to further expand our global presence and service offering.
We also expanded outside of our partner network with our Mapp Masterplan video series, working with Jakala, Talon.One, AKQA and Alpenite to provide eCommerce brands with insights and strategies to maximize revenue during the Black Friday and holiday sales season and convert that into long-term loyalty beyond 2024.