Better customer retention and higher profits

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Additionally, frequently tracking sales metrics can lead to:

Prompt identification of bottlenecks in the sales funnel
Improved Sales Techniques
10 Most Important Sales Funnel Metrics
Now that you know how important it is for every business to switzerland mobile database track their sales metrics, we have compiled some vital sales KPIs. It is recommended to do this on a regular basis (monthly, quarterly or annually) so that you always have accurate data on your business growth.

10 Most Important Sales Funnel Metrics
The 8 Most Important Sales Funnel Metrics
1. Conversion rate
Conversion rate, also known as sales funnel conversion rate, measures your success in moving a lead to the next stage of the sales process. For example, from a marketing qualified lead (MQL) to a sales qualified lead (SQL). This means that conversion rate does not always reflect the number of actual sales. It only shows the progress of a lead as it moves from one stage to the next.

By moving leads down the funnel, they will (hopefully) become paying customers.

To calculate your conversion rate, use the following formula: