For experienced marketers, the following statement sounds like an axiom:
A smartphone is not just a miniature portable version of a regular computer; there are unique technologies that work only on mobile devices and can effectively motivate a visitor to call.
The Amobee agency, which carried out the order for the already mentioned DISH company, developed a 3D advertising banner for the client, to interact with which the smartphone owner used the usual gesture control technologies - shaking and tilting the phone body, read by the accelerometer, scaling the image by moving fingers across the display.
This solution made the user-brand experience truly memorable, leading to an increase in the number and duration of mobile interactions.
Banner zones
3D Banner User Action Metrics: "Mobile users spent an average cayman-islands phone number data of over 90 seconds studying the ad, which is 3 times higher than the industry average. The banner's "hot spots" generated 16,000 clicks, with an engagement rate of 83%."
While it's unclear exactly how these metrics correlate with phone call volume, one conclusion is certain: DISH is going above and beyond expectations to provide users with a unique and positive mobile experience.
Another important nuance: it is necessary to take into account the real external environment of users.
Do they watch TV? Do they read magazines? Do they live in an urban environment? How do they feel about the latest advertising media such as NFC-equipped billboards?
External environment
Depending on the external environment of the potential client, a “good reason to call” will depend on the context of the ad, so it is very important that your offer corresponds to the values accepted in a certain socio-cultural segment of society.
Let's consider a hypothetical scenario. Let's say that NFC chips are placed on advertising posters announcing concerts of the famous American rock band The Black Keys. These posters are pasted around the city, which encourages fans of the band to use their smartphones to buy tickets for the concert.