Instead of blindly relying on other people’s “best practices,” marketers should conduct in-depth research of their target audience to find out what difficulties users have when interacting with their landing page/site, and then choose the right tool to solve the problem.
Trust seals are a tool that can decide whether a marketing offer is trustworthy in the eyes of the target audience (and only because users don’t quite understand the meaning of Trust seals). If customers don’t question your authority and trustworthiness, then there is no particular need for these badges - they only distract from conversion.
Tip: There are other tools that can decide the issue of trust in an offer/business - high-quality professional visual design, social proof, reviews, and testimonials. Trust seals alone will not inspire trust in a website with poor design, long page load times, missing social proof, no customer reviews, etc.
Conversion Optimization - A Set of Rules
#3: Big buttons
It is generally accepted that large buttons are more argentina phone number data effective in attracting users' attention and increasing conversion. However, in the course of practical optimization, it may turn out that increasing the size of the button sometimes leads to a 10% drop in conversion.
big buttons
Increased conversion was observed when increasing the CTA size and changing the call to action text…
big buttons
...and simply increasing the button reduced the transformation.
Why it fails: Size isn’t all that matters.
Numerous conversion rate optimization (CRO) case studies confirm that call-to-action buttons that stand out on the page convert better. Making the CTA bigger is an easy way to show the visitor that the button is important.
However, other landing page elements also play a role in creating a visual hierarchy that determines how users interact with the landing page.
On one hand, visitors have certain expectations about where important information will be located on the landing page. They will look at the areas of the landing page (the “F-shaped reading pattern”) where they think converting elements should be located, regardless of the size of the latter.