Is a social media manager the same as a community manager?

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As I have already said, the person responsible for social media is the person in charge of designing the company's strategy on social networks.

The community manager, on the other hand, is the one who is responsible for implementing it through publications and specific actions.

This profile is also not the same as that of the content manager, who is another member of the team who is specifically responsible for designing content, following the guidelines and/or advice of the social media manager through the plan designed to offer valuable content and enhance product communication.

How does a social media manager measure the ROI of their actions?
One of the most important functions of this professional is to know if his strategy is working or not.

That is why it is so important to define KPIs, which are the indicators that allow us to measure and monitor the results obtained.

This is the formula for improving the strategies and actions we implement.

To begin with, KPIs must be defined based on the objectives that the company has set.

These may include, for example, achieving better positioning, increasing brand visibility or increasing conversion.

The first thing to do is to develop some general objectives, which will then be translated into KPIs.

Goals must be considered with a clear understanding of the company's general objectives.

Then we need to think about which metrics can help us achieve them, which are the most important for developing the social media strategy and how they can be measured and compared over time, along with other indicators.

The next step is to convert the objectives into KPIs and, from there, begin to measure the results of the social media plan and draw conclusions.

Most common mistakes of a social media manager
Warren Buffett said that it takes 20 years to build a reputation and five minutes to ruin it.

I will adapt this phrase to answer this question:

It takes 20 years to build a reputation and one tweet to ruin it.

As you know, this profession is eminently social: its very name reveals it.

This often means that errors are exposed to the public and are of a magnitude far greater than any mistake that another professional with more time to correct his mistakes might make.

There are, on the other hand, some mistakes that are very common and that can harm th email database e company or brand, but that (luckily) you can remedy at any time.

With effort and dedication everything is possible.

I show you some examples below:

Not knowing how social media works well
Before getting down to work, it is extremely important to know in detail how the platforms we are going to use work.

It is essential to know the trends and updates of social networks.