B2B SEO Strategies for Ranking Higher on Google

[shishir.seoexpert1]

Feedback from publishers on “shows”

The shows are daily or weekly video programs, “ideally three to five minutes” produced by partner publishers. Around fifteen pieces of content are published per day.

Motivation
First motivation: to reach the under-18s.

"We wanted to be in contact with gambling data canada people who don't have a television and don't get their information like we do , " said Julien Mielcarek, Editorial Director of BFMTV.

For Jean-Guillaume Santi, head of Snapchat Discover for Le Monde, the "Daily Edition", which covers the main news items, is part of a "public service mission" aimed at keeping young readers well informed.

20 Minutes, a third of whose print audience is under 30, wanted above all to offer a new experience and to make young people work on their critical thinking skills to discern truth from falsehood with its show "Oh My Fake"



The audience success of the “shows” becomes a real argument for visibility to attract certain guests.

"We reach 800,000 unique viewers per episode, so more than on air at certain times. When we invite an artist, for example, we offer them a spot on Snapchat in addition to the airtime and an article," explained Julien Mielcarek.

Brand strategy
There are two schools: publishers who choose to highlight their media brand (Le Monde, FranceTv Sport, Slash, Paris Match, Brut, etc.) and those who prefer the brand entry of their "shows" (Oh My Fake by 20 Minutes , VROOOOM by RMC, Le look à copier, La Pépite by BFM, etc.