What makes a good eCommerce customer experience?

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Implementing our software helps guide users to the products they need, just like a helpful, smiling, and knowledgeable store assistant.

As we will see in more detail below, the Digital conduit mobile database Assistant adds another level of personalization to the customer experience, saving them research time and focusing directly on exactly what they are looking for.

Off the page
This category should include customer support, newsletter/email content, feedback processes, customer loyalty programs and how you handle data.

You’ll find a lot of overlap between these three categories. For example, data can help you refine your customer persona profile, and such changes will help you improve your content offering.

It’s important to remember that there’s no end in sight when it comes to managing customer experience in ecommerce. Instead, think of it as a task that constantly needs to be revisited with new data and improvements.

The specifics of a good ecommerce customer experience will differ from one business or industry to another – they depend heavily on the type of customers you want to attract. But there are some considerations that are universal and relevant, whether your users are 18 or 85.

Let's divide them into three categories:

Before
You only get one chance to make a first impression, so the customer experience should start before a customer officially becomes a customer.