Customer experience is measured through metrics such as Net Promoter Score (NPS), Customer Satisfaction Scores (CSAT), Customer Effort Score (CES), and qualitative feedback from surveys and reviews.
Net promotion score
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Customer experience Customer involvement
How does the brand make the customer feel? What does the brand do to connect with customers?
The customer's perception of the brand Omnichannel brand interactions
It measures perception (NPS score), satisfaction Measure interactions (clicks, events)
More subjective, because perception is different and varies More objective because it is more easily measurable
The focus is on exceeding customer expectations The focus is on providing value that can be easily found.
The rate at which your list of mail grows or shrinks
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