1. Differences in data collection between CRM and CDP

[babyrazia113]

How to become a Data Driven Sales Director, our Telegram channel: VP of sales .

A CDP (Customer Data Platform) is a data management system that includes a database, often designed to aggregate data points and analytics. These can then be used by other marketing technology systems to optimize results.

A CDP extracts and integrates transactional, behavioral, structured, and unstructured data from multiple sources and aggregates it into one place. This, in turn, allows a business to create a profile around an individual customer, giving it a deeper understanding of the wants and needs of any specific person in its database.

As CDPs are used more regularly, they can build up a iceland mobile database fairly detailed picture of the entire customer base. This allows marketers to view their target audience as a more homogeneous group, which poses a challenge for personalization but is useful for tracking trends and broad changes in behavior.

Now that we have covered what a CRM is and what a CDP is, let's move on to some of the differences between the two. As mentioned above, the differences are so subtle that they are often confused with each other, but these differences do matter.