Surprisingly, 72% of B2B companies still don’t place CTA buttons on internal website pages.
However, even if you have a CTA, it needs to be strong and memorable. A call to action is a kind of tipping point that determines whether your visitors will click on the button or leave the site. In other words, you either convince people to stay on the landing page and take the target action, or you send them away:
call to action
CTA is the key moment between conversion and abandonment
If you don't want to face the problem of low traffic conversion, you need a strong call to action. Such a call convinces people to click the button. It reminds you of itself even after people leave the site.
You'll find a great example of a call to action on the page of Brian Dean, founder of the educational blog Backlinko.com :
sample call to action
Free Book: How to Get 25,000 Visitors in a Month Call to Action: Download!
Even though Brian uses only one word - Download - the call to action is specific and clear.
Another example of a strong call to action can be found iceland phone number data on the landing page of Videofruit . com . The call to action “Start Class Now” indicates exactly what the visitor will receive:
sample call to action
Want more customers? With such a strong call to action, Videofruit . com will definitely get them
The call to action text is just as important as the size, color, placement, and shape of the button itself. Look at these two buttons. Which one would you click?
sample call to action
Which button do you think converts better? The left button says "Submit" and the right button says "Get Your Free Book Now"
This choice is similar to what landing page visitors are forced to face when there are multiple CTA buttons on a landing page. You need to be very specific about the services you offer — and the copy on the CTA button should reflect that specificity.
Let's look at a real example.
A major European online store selling handmade porcelain increased sales by 35.81% using product pages. All they did was change the color of the CTA button from blue to green.