‘Time of Uncertainty’ Narrative – Key Ingredients
Effectively navigating this type of sensitive sales conversation requires mastering a combination of foundational messaging, discovery, and objection-handling tactics, delivered with the right tone and approach. I discuss each of the following strategies in detail in my sales leadership and training programs, however, here’s a summary of the ‘key ingredients’ you’ll need to craft this narrative recipe:
1. Inoculation (objection handling tactic) – Bringing gambling data belarus up and resolving objections before the customer does to disarm them.
2. Assumptive priming (discovery tactic) – Kickstart the conversation by showcasing your knowledge of like-minded customers and business challenges. Give them options to choose how the narrative will continue. Note: I did a free training on this topic since it was the highest conversion one from my book.
3. Mindset (discovery tactic) – Avoiding confirmation bias and making your customers feel at ease by making it completely ok for them to say no and choose not to move forward.
4. Reason with satisfaction (objection handling tactic) – Giving the customer reasoning and rationale behind your perspective and position.
5. ‘We’ phrasing (execution tactic) – Manifesting credibility by phrasing your narrative in the voice of entities that have more than you!
6. Belief statement (messaging tactic) – Leading with the tightly held beliefs of like-minded customers and NOT your product or service.
How to Use Influencer Giveaways to Build a New Audience of Leads
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