Facebook App and Facebook Local App

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Users use the Local area of ​​the standard Facebook app as well as the Facebook Local app to find businesses in the immediate vicinity and to obtain reviews and information. For your business to appear in both apps, all you need to do is register it with Facebook. To increase your local visibility , you should choose the right categories for your industry and enter your location so that your business is suggested. The search results are automatically sorted by ratings and recommendations. If the user selects your business, they land on the mobile version of your business page. Here, the new page design of the two apps helps to display user-relevant information such as opening hours, menus, upcoming events or current offers more prominently. Call-to-action buttons can be placed directly next to the respective information, making it easier for the user to interact . The ratings and number of recommendations are also displayed more prominently for the user. You can also respond directly to ratings and strengthen your online reputation .

Make your company page known
To ensure that your Facebook page quickly gains notoriety , you should make your existing customers aware of it. You can add your Facebook page and of course your other presences on social media platforms to your email signature or integrate them as a button on your website . This way, the user can go directly to your social media profile with just one click.

The more people visit and follow your Facebook page, the faster it will reach other interested parties. If you create a new page, Facebook will give you suggestions about who might like your page and be a potential customer.

Tip : If you list your company's location on Facebook, customers can find you more quickly when they're out and about. This also increases your local awareness .

Step 3: Good content at the right time
Your fans should be motivated to react to the content you post switzerland phone data on your Facebook page - be it with likes, comments or by sharing it and thus increasing your reach . Post interesting news from your industry or your everyday office life.

Add a personal touch to your Facebook posts. You want your fans to be able to emotionally connect with your company and your product or service and identify with it . Involve them by addressing your users directly and asking questions about their experience with your products or trending topics that your users identify with.

If possible, include different types of media in your Facebook posts: Use images or videos to give your Facebook presence more variety - this will make you appear innovative. With images, you should pay attention to the dimensions so that they are displayed correctly in your users' news feed. The following image gives you an overview.