The Power of Comparison Pages in Converting SaaS Leads

[shishir.seoexpert1]

Prospects in, and move your deals forward? Here are three critical factors you need to focus on.



1. Deliverability
If you think every email you send to a prospect lands in their inbox, think again!

Data tells us that email deliverability (i.e. when the message actually gambling data austria lands in the recipient’s inbox) is on the decline, even for top-rated CRMs and marketing platforms. As of April 2022, the average email deliverability rate was 84.2%, a 4.7% decrease from the same period a year prior.

Though you’re likely using a tried and tested platform or corporate CRM to send your prospecting emails, optimizing the email deliverability of your personal inbox is still critical to the success of your efforts.

Here are three simple ways to do that:

1. Check your company’s domain health. Use an application like MX toolbox to validate key factors of your email domain like your IP blacklist status, DNS lookup, email health report, and more. If MX toolbox flags your company’s domain for any reason, your email deliverability is likely to suffer so be sure to advise your IT department if that happens.