5 STRATEGIES FOR HOW LIYANA COLLECTION GROWS A 6-FIGURE BUSINESS IN A MONTH, IN LESS THAN A YEAR

[zihadhasan010]

Liyana & Hans, whose business was only 70k a year ago, have now managed to grow by 700% in less than a year!



Before this, he only used the launching technique, but it was inconsistent. Sales only expected during the festival season.

So sales every month are difficult to sustain, and the business is stuck at the same level..



Sales from 70k, can reach 500-600k a month..

From a small boutique, to a big boutique.. From 4-5 staff, to dozens.. from just category 1 products, to 5-6..

Thank God!



"HOW TO DEVELOP A BUSINESS IN THE FASHION INDUSTRY?"

Want to know what growth strategy he uses?

1. Product development through Brand extension (addition of new philippines phone data categories in the business). Originally, it was just wedding dresses, which were stuck in a certain season. Now, it has casual categories, lace for events, kids..

2. Market penetration. He improved marketing, by adding platforms, expanding wings (sales channels), adding target audiences, and also new products (line extensions) that successfully reached new audiences that were not successfully reached before.

3. Market development. He explores new markets, targeting new audiences who do not run far from his business category. New markets, new audiences, who need product modification, or new products to attract users.

4. Strengthen the brand! If you want to grow your business, you must strengthen your brand. With strong awareness, with brand quality through products, with consumer loyalty, this can strengthen the brand over time.

5. Control cash flow, including profit! Take care of profit, take care of stock & material purchasing along with a protection plan, then the business can grow.. (so far, no loans)

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