This is an old example, but it's so good, I just had to mention it here

[AsaduzzamanFoysal]

Of course, interest has waned a bit since then. But even today, it's still five times higher than it was the week before the first video came out all those years ago.

So I would say it was definitely worth it.

Example #6: Zendesk alternative

Founded in Denmark in 2007, Zendesk is one pakistan mobile database of the world's most popular customer support tools.

There's no doubt about it, the brand is pretty sick of people looking for alternatives that do the same thing as its product. According to Ahrefs, the term "Zendesk alternative" averages 200 searches per month in the US alone.

Zendesk snapped in 2016 and decided to do something about it. But instead of just creating a boring comparison landing page like so many other brands, it got a little more inventive, building an entire website dedicated to the (unfortunately fictional) Seattle alt-rock band Zendesk Alternative:


Source:Zendesk alternative
To be fair, from the picture of the sign they look pretty legitimate.

I'm not saying this is the most sophisticated piece of content marketing in the world. Today, the website is pretty much empty, except for a few paragraphs of copy on the homepage. Yet despite that, it still ranks well!