Automate your email campaigns when necessary
Posted: Tue Jan 28, 2025 9:39 am
Automation is an email marketing strategy that uses trigger-based emails instead of one-time shots.
And if you’re wondering what trigger emails are, they’re indonesia mobile database emails that are delivered to your customers’ inboxes as a result of their behavior. The most common forms include thank-you emails, welcome emails, and transactional emails, like confirmation emails or invoices.
Trigger (or triggered) emails are actually powerful tools in email marketing for two main reasons: they are both timely and relevant. In other words, they provide real value and utility to recipients.
Here's what marketing researchers and experts have said about trigger-based emails:
Forrester reported that automated email campaigns can generate 4x more revenue and 18x more profit.
According to the Direct Marketing Association, lead-in email campaigns can be responsible for 20% or more of email marketing revenue.
Epsilon found that open rates for trigger emails are as high as 49%, which is 95% higher than those for traditional emails.
An experiment conducted by SuperOffice showed that email triggers can generate 5X higher open rates and 15% higher click-through rates, as shown below.
IMG_256
So what are the most common use cases for automated email? Let us offer you some of them!
Welcome email for a new subscriber. This should make an impact on your customers, considering it's the first email they've received from you. It should include a few basic things about your company and, more importantly, encourage engagement.
And if you’re wondering what trigger emails are, they’re indonesia mobile database emails that are delivered to your customers’ inboxes as a result of their behavior. The most common forms include thank-you emails, welcome emails, and transactional emails, like confirmation emails or invoices.
Trigger (or triggered) emails are actually powerful tools in email marketing for two main reasons: they are both timely and relevant. In other words, they provide real value and utility to recipients.
Here's what marketing researchers and experts have said about trigger-based emails:
Forrester reported that automated email campaigns can generate 4x more revenue and 18x more profit.
According to the Direct Marketing Association, lead-in email campaigns can be responsible for 20% or more of email marketing revenue.
Epsilon found that open rates for trigger emails are as high as 49%, which is 95% higher than those for traditional emails.
An experiment conducted by SuperOffice showed that email triggers can generate 5X higher open rates and 15% higher click-through rates, as shown below.
IMG_256
So what are the most common use cases for automated email? Let us offer you some of them!
Welcome email for a new subscriber. This should make an impact on your customers, considering it's the first email they've received from you. It should include a few basic things about your company and, more importantly, encourage engagement.