Automate your email campaigns when necessary

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Automation is an email marketing strategy that uses trigger-based emails instead of one-time shots.

And if you’re wondering what trigger emails are, they’re indonesia mobile database emails that are delivered to your customers’ inboxes as a result of their behavior. The most common forms include thank-you emails, welcome emails, and transactional emails, like confirmation emails or invoices.

Trigger (or triggered) emails are actually powerful tools in email marketing for two main reasons: they are both timely and relevant. In other words, they provide real value and utility to recipients.

Here's what marketing researchers and experts have said about trigger-based emails:

Forrester reported that automated email campaigns can generate 4x more revenue and 18x more profit.
According to the Direct Marketing Association, lead-in email campaigns can be responsible for 20% or more of email marketing revenue.
Epsilon found that open rates for trigger emails are as high as 49%, which is 95% higher than those for traditional emails.
An experiment conducted by SuperOffice showed that email triggers can generate 5X higher open rates and 15% higher click-through rates, as shown below.
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So what are the most common use cases for automated email? Let us offer you some of them!

Welcome email for a new subscriber. This should make an impact on your customers, considering it's the first email they've received from you. It should include a few basic things about your company and, more importantly, encourage engagement.