Of course, mobile applications have won the love and popularity among users. However, websites still remain an important and large part of the Internet space.
Not all organizations believe that creating their own application is a reasonable and effective step. Therefore, thanks to web advertising, such companies have a chance to get a larger audience and increase their recognition.
Standard ad formats for mobile site ads. Here, the advertiser decides which format he wants to use to attract a potential audience. As for mobile apps, in most cases, ads are adapted to the general format of the app.
However, mobile advertising dominican republic email list has faced a major problem that has a negative impact on the overall marketing plan – the increase in ad blocking programs. PageFair has prepared a report that talks about the rapid growth (almost a third) of blocker users. Moreover, these programs are used in more than 60% of mobile devices. The largest number of blocked ads (95%) is in the Asia-Pacific region.
To stop seeing ads in mobile apps, you need to pay for it. At the moment, most users refuse this.
What is an effective solution for your marketing strategy — advertising campaigns on websites or in apps? There is no clear answer, since it depends on the specifics of your business, your goals, and the resources available. What is the average age of your target audience? How much time does a potential client spend on websites and in apps? What devices do they use?
Types of advertising in mobile applications
Five main formats that exist in mobile applications for displaying ads. Everything has already been done for you, all that remains is to choose a convenient option:
Banner
Today, the most common format. The scheme of work and placement is similar to websites: in different parts of the web page, vertical and horizontal. There are 80 variations of banner sizes in 15 possible formats.
Unlike Interstitial banners do not cause irritation. The user has the right to choose whether to leave or close the ad.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
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How to define your target audience without mistakes?
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Interstitial
An ad in video format on the entire phone screen. You can set up two types: Video and Rich. In the first case, the user can finish watching the ad after a while, and in the second case, you will have to watch the entire video to the end. Users often get annoyed because they cannot skip the ad and start using the app right now. They have to wait.