List of Twitter video ad lengths and sizes

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Twitter Ads Pricing

Twitter advertising charges based on the campaign objective.

This is a system in which you are only charged when the set objective is achieved, and no other actions are charged.

This can lead to a high ROI as you avoid paying for non-marketing activities.


First, you need to determine your promotional goal and choose a campaign objective that matches that goal.

There are various billing methods available for Twitter advertising, so you can promote your content efficiently by choosing the appropriate method that suits your purpose.


There are five different payment methods for Twitter video ads:

CPV (Cost Per View)
CPM (Cost Per Mille)
CPC (Cost Per Application Click)
CPE (Cost Per Engagement)
CPAC (Cost Per Application Click)
Promoted Live Video Ads


CPV (Cost Per View)

There are three points to be charged.


- You will be charged 2 seconds after 50% or more of the video is displayed on the screen, or when you click to enlarge or unmute the video.

- You will be charged once the entire video has been on screen for 3 seconds.

- Charges will be incurred when 50% of the video is displayed on the screen for 6 seconds.



CPM (Cost Per Mille)

You will be charged for every 1,000 impressions your Tweet receives.



CPC (Cost Per Application Click)

You will be charged when the link is clicked.



CPE (Cost Per Engagement)

You will be charged when the following actions occur: "retweet," "reply," "like," "click," or "follow."



CPAC (Cost Per Application Click)

You will be charged when you click the button that takes you to the app store.


the purpose Charge points Reports
Video views
CPV (Cost Per View) Number of followers
Brand awareness
CPM (Cost Per Mille) Impressions
Website visits
or conversions CPC (Cost Per Application Click) Click
Conversions*
*When using conversion tracking
Tweet Engagement CPE (Cost Per Engagement) Engagement
Number of app insoles
or launches (MAP) CPAC (Cost Per Application Click) App Clicks


Key points for achieving results, seen from success stories

So what kind of content is most likely to spread?

We will introduce some key points for creating video ads that are likely to generate secondary distribution.



Key points for creative (video) production


Video length must be within 15 seconds


Ads that are too long will be scrolled away quickly. Make sure to create videos that are clear and simple.



Make an impact in the first 3 seconds

Since videos on Twitter are watched by hr directors contact list viewers stopping the scroll on their timeline, it is said that there is a clear intention behind it.


Think about how to stop users' fingers and grab their attention at the beginning.

Information flows so fast on Twitter that tweets that you don't think are relevant to you will scroll past them in an instant.

To get people to watch, you'll need an impactful video that will make them stop and stare.