5 essential steps for creating a visual identity

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One of the challenges for a successful business is creating a visual identity. More than just a logo, this resource can differentiate your company from its competitors and attest to the quality of your products and services.

It conveys your brand values ​​and directly affects the way customers see your business, translating the way your company chooses to position itself, projecting its beliefs and values, its relevance and reliability. In other words: visually translating the essence of the company.

To achieve this, it is necessary to combine a set of elements that buy phone numbers in bulk the relationship between the public and the business. Big brands — such as Google, Coca-Cola and Apple — dedicate much of their processes to nurturing this identity, but companies of any size can (and should) invest in this.

We have listed 5 essential steps in building a visual identity to help you in this process. Check it out!

1. Know your message
If visual identity is responsible for translating the essence of your business, this means that it is essential to define your mission and vision and understand your purpose.

Why do you do what you do? How do you contribute to the world and to your audience? What difference do you make in people's lives? Do you advocate for any cause through your company?

All of these questions must be taken into consideration when defining a structured message that is consistent with what you will convey, also through visuals.

2. Engage in brainstorming
This is the time to unleash your creativity in search of the best ideas for your visual identity. Invite your employees to freely propose ideas. It is important not to have too many filters at this point: suggestions that are initially strange can be refined and remodeled. In the middle of a brainstorming session, many possibilities for success can emerge.

Taking into account your business objective, use the brainstorming moment to find concepts, ideas and objectives for creating the visual identity. Avoid criticism and take the opportunity to shape the ideas together with the professionals responsible.

3. Define the design
Now is the time to choose the colors, typography and styles that will make up your visual identity. It is important to remember that nothing here is free: colors communicate feelings, just as fonts and other design elements convey specific messages.

Don't forget who your audience is ! You must know them well and align the choice of these elements with both the essence of your brand and the desires of your customers to maximize results.