Advertising on LinkedIn will become much more attractive in the future. The business network announced new retargeting features. Due to the continued spread of Covid-19 and the associated changes in the marketing industry, LinkedIn is increasingly working on such features. These should enable advertisers to create ads and display them for users who have watched 25, 50, 75 or 100 percent of previous video ads. In addition, marketers can now place ads for users who have previously opened or filled out Lead Gen Forms. LinkedIn is primarily used for B2B marketing , which is why the new retargeting options could be very helpful. The business platform has already conducted tests with a small group of advertisers - with the result that conversions increased by 20 percent, while the costs for this decreased by 24 percent.
Facebook launches screen sharing feature for Messenger
The social media platform announced that rcs data south africa Messenger and mobile Messenger Rooms will get a screen sharing option. To access the feature, users just have to swipe up the bottom navigation bar. A "Share your Screen" button appears and with one click you can share your own screen with the person you are talking to. The desktop version and the web app already have this feature. Facebook's subsidiary Instagram has also made it possible to share the screen during a video call since the beginning of the year. This was the company's response to the drastic increase in demand for video conferencing tools due to the corona pandemic. In April, Facebook CEO Mark Zuckerberg announced that more than 700 million users are holding video calls via Facebook. The new mobile feature is now available for the latest Messenger version for iOS and Android as well as the desktop and web app.
Snapchat wants to give brands a stronger presence
Snapchat wants to make itself more attractive to brands by allowing them to significantly increase their presence through brand profiles and a shop in the app. The platform has already conducted and completed a beta test. The new features should make it possible for brands to promote their own lenses, create highlights and set up an in-app shop.