Unfortunately, online marketing has not yet arrived in all B2B companies. However, marketing budgets are increasingly being shifted from print to online. And that's a good thing. Because B2B customers are also increasingly finding out about products and services online and via search engines. This is also shown by the study "Online purchasing behavior in B2B e-commerce 2020" by ibi research at the University of Regensburg. In this study, 68% of respondents stated that they usually buy via a website or online shop. This means that if you cannot be found online, you will not be considered for a purchase. For this reason, eology GmbH from Volkach has taken a closer look at the topic of B2B online marketing and written a white paper on the subject. Here you can get an initial insight into the subject.
It makes a big difference whether you have companies or end consumers as customers - this also applies to search marketing. Here, for example, it is noticeable that the search volume for terms from the B2B sector is often significantly lower than in B2C. SEO tools provide little or no data in this context. Nevertheless, the transaction volume is more rcs data brazil productive. Because if the customer is looking for a niche service or product, they will find it. In addition, several people make a purchase decision in B2B. They need the right information according to their position. For example, an IT manager needs different information when purchasing software than a managing director. That is why it is important that you create everything - content, website, information material, mailings, product sheets, etc. - with different people in mind. But in contrast to the B2C sector, where the customer often only buys once, a long-term customer relationship is created. This extends to a personal relationship that constantly generates sales.
Finding the right strategy
An individual strategy is also essential in search marketing. It depends on the goals, skills, resources, but also on the limitations. One point that is taken into account when developing the strategy is, for example, the competition. What is the competition doing in online marketing? What does (doesn't) fit your own brand? Which niches could you occupy? But globalization also plays a role. Many companies now operate globally, so search marketing must also be thought of beyond national borders. Personal contact with the customer is extremely important in B2B. That's why country-specific search marketing and support for local sales should be taken into account in the strategy. In this context, you should include the