This topic divides many opinion leaders: text length. While some claim that it is essential to have more text on the page than the competition, there are always pages that make it to the top positions with just a few sentences. Google's own statement is that text length is not a ranking factor, because relevance to the topic is more important. John Müller confirmed this last week on Twitter when he was asked whether the number of words was relevant for search engine optimization. The number of words can be used for your own content management, but here too John Müller repeats Google's official statement that the number of words is not a ranking criterion for Google. Whether a text on a subpage ranks for a certain keyword or not depends on more important factors, such as relevance, the presence of a semantic entity and added value for the user.
Another topic on Twitter last week was the extent to which certain factors could influence the ranking. John Müller also responded that relevance and added value for the user should be the top priority and that rcs data singapore many aspects therefore influence the ranking of a website. Müller explained that the focus should be less on which ranking factors are fulfilled and more on which points could bring added value to the respective users. This would have a positive impact on the ranking.
It is now well known that links from a third-party website, but also within your own website, have a certain weighting and can have positive or negative effects. Some large SEO tools in particular allow their users to look for "toxic links" and then act on them. John Müller, however, contradicted this statement by a Twitter user that they have to act on them immediately. According to him, there are no toxic links, as it is only a tool statement that you should not blindly follow, but rather interpret first. As Barry Schwartz points out in his article, the term "toxic links" does not exist within Google, and therefore there are no links that have a negative influence per se