When we have goals, we have clear guidelines for all our marketing efforts. Every decision we make will be based on thos

[zihadhasan010]

For example, if our goal is to increase sales, we will focus on strategies that can bring conversions, not just engagement.

But if our goal is to increase brand awareness, maybe we should put more effort into content that can go viral or have a wide reach.

Without goals, we might do all sorts of things but not know what we really want to achieve.

It's like driving without a destination - no matter how fast we drive, we might not get where we want to go.

Let's say you have a new cosmetics brand and your main goal is to increase sales within 6 months.

So, when doing marketing, you can set more specific targets:

Add RM50k in sales within 6 months.
Get at least 500 new customers.
Every ad you create must focus on a "call-to-action" that leads to a purchase.
When your goals are clear like this, you can plan an appropriate strategy, such as:

Create ads that focus on special offers or discounts.
Collaborate with influencers to promote products.
Use retargeting ads to remind people who have visited the website.
To create clearer goals, you can use the SMART concept :

S – Specific : Goals need to be clear and not vague. For example, “I want chile phone data to add 1,000 Instagram followers,” not “I want to add followers.”
M – Measurable : It needs to be measurable so that we know whether we have succeeded or not. For example, “I want to increase sales by RM10k,” not “I want to increase sales.”
A – Achievable : The goal must be realistic. Don't set a target that is too far beyond our capabilities.
R – Relevant : Goals must be related to business growth. Don't do something just because it looks cool, but it's not relevant to what the business needs.
T – Time-bound : Set a time frame to achieve the goal. For example, “I want to add 100 customers in 3 months.”
So, make sure before you start creating any campaign or content, ask yourself, "What is my goal with this marketing?"

When you have a goal, you will be more focused, and your chances of achieving success will be higher.