So a little quick refresh can help you take advantage of the

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A lot of people debate the effectiveness of this at this very moment. I would say you should do your best. Use tools like the Moz Performance Metrics Beta and try to improve your site as best as you can to at least be prepared when these changes do start affecting your ranking power. Indexability Indexability, of course make sure your site is indexable to the search engines. So the things like your robots.txt file is well set up.


Make sure that there are no HTML or JavaScript errors. Make sure that you are middle east gambling data reducing pages on your site that have no value so that you're not taking away from that crawl budget for the most important pages. Look at your site's architecture. Make sure things are set up correctly so it makes your site very indexable. Schema markup Take advantage of schemas. These help the search engines understand your website very clearly.


Having schemas doesn't mean you would always win the SERP features, but at least it gives you a fighting chance. So take advantage of them as well. Query deserves freshness QDF is "query deserves freshness". So for certain queries, the search engines determine that more up-to-date information is more relevant than other types of content, so they refresh them more frequently. So if you notice that some of your content did not perform quite as well, it might just be because that they are outdated.


opportunity to rank better. Ongoing updates Last but not least, ongoing updates. SEO is not stagnant. It's continuously dynamic. It's moving, and things are changing. All the search engines are pushing dozens of updates on a daily basis. So keep an eye on, like I said, their business model, try to understand where they are headed, and try to be able to predict where they're going.