Let’s dive even deeper and find out how traffic to your competitors’ main pages breaks down by country.
Look for a URL that contains a country code. If a localized page or subdomain has risen to the top of the global rankings, you may discover a country that is of great value to the company.
Once you know the number of unique visitors to this regional page, you can components of a job seekers database try to estimate the size of your competitor's audience in this country. Then, analyze the traffic sources that your competitors have chosen to promote each of the main regional pages.
Check out SurveyMonkey's example and how Spanish and Portuguese speaking audiences contribute to the overall performance of the website.
How to find the most trafficked local pages
6. The focus of your competitors' marketing campaigns
Once you’ve analyzed all the top pages inside and out, it’s time to dig deeper. See if you can group these URLs into categories or detect any sort of trends. For example, maybe several product pages topped the list during a specific time period; this could mean that their product category was the focus of a marketing campaign at a certain time.
If a company that provides multiple services has a group of similar landing pages at the top of the most visited pages on its domain, you can see what the company is best known for. Zillow , for example, sees more traffic (and promotes more) for properties for sale than for rent.
High priority languages and most profitable regional markets
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