Technical SEO Technical SEO is a bit more complex

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With that said, open a new Google Doc… it’s time to take notes! Flow chart defining on-page, off-page, and technical SEO. An overview of the SEO knowledge tree There are a lot more to SEO experts than meets the eye, but let’s start with a basic overview of what an SEO specialist should be proficient in. I’ll also note here that not all specialists have the same knowledge, and typically specialize in one area, but may know some parts of all of these subtopics: on-page SEO, off-page SEO, and technical SEO.


On-page SEO On-page SEO is exactly what you think it is: everything on a website japan gambling data that you have control over from keyword optimization to internal linking. Other elements include title tags, meta descriptions, alt text, URL structure, and the quality of the content. While this type of SEO is most often the star of the show, a well-designed SEO strategy also includes the next two elements. Off-page SEO Off-page SEO has more to do with how popular your website is.


Think back to high school for a moment… if you were someone who had a lot of friends, you may have been considered “popular”. The same goes for off-page SEO — the more websites that know and link back to your website, the higher the chances of ranking on search engines. However, this is only true if the links are high quality and the sources are credible. Aside from backlinks, other contributing factors include website age, domain name, and how many of your social networks link to your website.


To put it simply, a website that has optimized specific features allows it to be crawled easier by search engine spiders, which in return ranks your site more efficiently. This might mean that your site is mobile-friendly, has quick loading times, and/or has an XML sitemap (like a roadmap but for search engine spiders). All these items work in unison to ensure a website has the highest probability of ranking.