How to Optimize Video Tags and Do Keyword Research for YouTube

[shaownhasan]

Search engine optimization means following some rules that are now transversal regardless of the engine. Why? Because they are best practices based on an essential element, the true conditio sine qua non of good positioning: quality . Of the contents, of the site itself, of the user's path at the UX level, etc.

However, we must not forget the peculiarities of each individual search engine : there are necessarily elements, mechanisms, possible improvements, which derive from each individual platform, from each some of the important considerations different algorithm. This is why today we talk to you about keyword research and tag optimization for YouTube, from an SEO perspective.

Keyword research for videos: specific logics and tools
The first question that arises spontaneously is:

Is keyword research for videos the same as we do for regular web pages? The answer is… it depends.


There are two main positioning opportunities for videos : if we want to bring visitors to our YouTube channel directly from the SERP , that is, if users are not using YouTube as a direct search engine, then we need to do a “traditional” keyword research for Google.

Or, we can try to position our video content directly on YouTube's internal search engine , in this case it is better to go deeper with the specific keyword research.

In general, it is necessary to be able to understand for which search queries Google returns SERPs containing videos and which tools we can use in keyword research for YouTube.

In terms of tools, we can simply use Google's Keyword Planner, but there are also specific tools, such as:

KeyWord Tool , which allows you to filter keywords right on YouTube.