How to Analyze a Competitor's Advertising Strategy

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If you are stuck trying to plan your advertising strategy , a competitive analysis is what you need to get a real idea of ​​what works and what doesn't in your market. SEMrush has the perfect tools to help you.

The steps in this workflow include analyzing your competitors' activity across Google what makes overseas chinese in australia data valuable asset Ads, Google Shopping, and the Google Display Network, ending with the creation of a PDF report.

Step 1. Identify Competitors in Paid Search
If you already know your competitors, you can skip this step and start your analysis from step 2.

If you need help identifying your competitors , the Advertising Research tool's Competitor report shows you the websites that are competing most with your Google Ads campaigns (if you have one running) for paid keyword placements.


How to Find Competitors in Paid Search
Competitor Report - SEMrush Advertising Research
If your website has never done Google Ads, there is also an Organic Search Competitors report . This report shows you the domains that are competing with your website for organic keyword rankings.


Finding Competitors for Organic Search
Competitor Report - SEMrush Organic Research
If you find that any of the competitors in this report are also using Google Ads, they might be a good site to analyze.